The unprecedented growth of eco awareness in the corporate world has created a more comprehensive understanding of business sustainability. Leading organizations now realize that ‘sustainability’ is more than an environmental or social policy. It is a commitment to action not just within their own company but across the entire value chain. But what inspires action? Our sustainability consulting takes a look at today’s employee incentive structures.
By integrating economic stability into the business sustainability discussion, companies are developing an expanded understanding of business sustainability, which includes the performance and success of the company’s key business relationships. Often the stakeholders most directly affected are the organization’s front-line internal resources.
“Employee support is a crucial part of any company becoming sustainable. But engagement is easier said than done. If sustainability is truly a priority, there have to be solid incentives.”
A quote taken from the author of a recent GreenBiz post, The Pros & Cons of Linking Sustainability Successes with Bonuses, which explores employee incentives for business sustainability action. Discussing both sides of the often controversial debate, the article navigates the ups and downs of aligned sustainability performance measures. To adequately function, the author offers the following advice:
A company must have a robust compensation structure that is able to easily integrate sustainability metrics with human resources systems.Business sustainability performance must be carefully aligned with corporate strategy and values
Implementing business sustainability in today’s environment can be a delicate balance between planning for today and planning for the future. While many organizations are taking more conservative action, leading businesses are reevaluating and retooling to improve their overall sustainable performance. Our sustainability consulting agrees that aligned incentives will play a key role in this process.

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“Whether it is a temporary phenomenon or a permanent structural shift, the market’s increased volatility and uncertainty makes planning and budgeting hard for finance staff. How can Finance plan effectively without an idea of what the future looks like?”![AltGlobe Photo [realname] - AltGlobe Profile Photo](http://www.altglobe.org/sites/default/files/imagecache/60_profile_img/profile_photos/n883690396_5546734_357.jpg)
Our sustainability consulting often finds even the most progressive business models and strategies can become stagnate if left unattended. Soon a once thriving business can become a dinosaur in a rapidly evolving marketplace. For this reason, we keep a keen eye, not only new ideas, but the business sustainability efforts that drive innovation’s successful implementation
Today, leading supply chain focused organizations define visibility as a critical first step in managing business risk and defining the tomorrow’s business sustainability opportunities. Our sustainability consulting has personally witnessed these companies taking a total-view perspective to redefine the value characteristics and performance measures of a ‘new’ sustainable supply chain. ![Guest Photo [realname] - Guest Profile Photo](http://www.altglobe.org/sites/default/files/imagecache/60_profile_img/profile_photos/headshot.jpg)
Around the beginning of August, with our bus fully functional again, and about halfway through our adventure, I had ample time to process this whole biofuel phenomenon. As brought to my attention originally by my father, who would send me periodic articles on the topic, in addition to me personally offering explanations to curious people across the nation, I had begun to realize the downsides of biofuel as a solution to our reliance on fossil fuels for transportation.
Another area of great concern is the Amazonia in Brazil, where in addition to its irreplaceable biodiversity, according to demand projections by 2020, the “expanding landscapes of renewable energy, in concert with a growing cattle herd, could require land in excess of what conservation policy has provided, in little over a decade” (Walker, 2011, sec. 4). Compounding other concerns about loss of biodiversity, food security, and impact on water resources, another huge environmental problem exacerbated by the increase in biofuel demand is eutrophication, caused by the leaching of excess nitrogen and phosphate from fertilizers, leading to the overproduction of plant biomass. As this biomass degrades, oxygen is depleted, leading to hypoxic zones such as that in the Gulf of Mexico. A 6,000-7,000 square mile area at the mouth of the Mississippi in the Gulf is considered ecologically dead due to hypoxic conditions, leading to loss of biodiversity and significant changes in the food web. According to a life-cycle impact report by Susan E. Powers of the National Renewable Energy Laboratory on fertilizers used for corn, soybean and stover production, “Eutrophication is considered one of the most pervasive problems affecting water quality in the United States, especially in the Midwest where fertilizers are used extensively for agriculture” (Powers).![AltGlobe Photo [realname] - AltGlobe Profile Photo](http://www.altglobe.org/sites/default/files/imagecache/60_profile_img/profile_photos/linha.jpg)

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